AI solutions for customer engagement generate measurable sales and improve the customer experience. Solutions built on the Mylly.AI platform integrate with a company's product and content systems, enabling natural-language interactions with customers.
AI customer assistants
Aurinkomatkat’s AI travel assistant is one of Finland’s leading examples of AI-powered customer service. Customers interact with the AI in natural language to find the holiday that best matches their needs. On peak days, almost a third of conversations lead to a purchase. The solution achieves a conversion rate of over 10%, compared with the website average of 1.1%.
”Aurinkomatkat's web service is at the heart of the business. The needs were identified through research. The project was started boldly, even though the scale of the challenge was not fully understood at first. As AI developed, it became possible to build a working solution architecture.”
Arttu Kataja, CEO, Evolver
AI product recommendation
AI-powered product recommendations are based on a conversational, skill-based architecture. The solution understands natural language, retrieves relevant results from the product catalogue and presents them as rich product cards that contain the essential information, complete with purchase links. The same engine serves websites, mobile apps and salespeople’s tools.
Hyper-personalised marketing
Hyper-personalised marketing uses AI to analyse purchase history and infer customer preferences, including from product images. In a retail company’s newsletters, conversion rates have been two to three times higher than with traditional customer segmentation.
Do you have product or service information that could be enhanced with AI in the customer interface?
AI delivers the greatest business value where customers need help making decisions—whether they're choosing holidays, products or services.
Markku Nyman
Mylly.AI Customer Value and Product development Lead
